Avid Sports has extensive experience in the commercialisation of sport. The services provided by Avid Sports range from carrying out operational audits through to the development of specific strategies relating to membership programs, sponsorship strategies and sponsorship capitalisation.
OPERATIONAL AUDITS
Identifying ways to improve the operation of the facility to achieve optimum profitability
Avid Sports will conduct a comprehensive review of the facility's operation and identify opportunities to improve profitability through the increase in revenue generation and controlling of expenses. The areas to be reviewed by Avid Sports will include:
- Operational reviews including:
- golf operations
- retail operations
- golf course maintenance
- administration
- food and beverage
- marketing
- membership program
MEMBERSHIP STRATEGY
Providing sporting organisations with a fresh, innovative approach to driving revenue and patronage through membership
Avid Sports works with sporting organisations to develop sophisticated membership programs designed to increase membership revenue through new members and increased membership retention.
Whether it be the development of a new membership program or the reinvigoration of a current program, Avid Sports will provide a range of membership strategies designed to attract members while meeting the organisations objectives.
SPONSORSHIP STRATEGY
Providing advice to organisations that have identified sport as a desired medium to promote their products and services
Avid Sports provides organisations with advice on utilising sport as a marketing medium. Avid Sport works in close consultation through the following steps of investing in sport sponsorship:
- identifying a sponsorship that will deliver the organisations objectives
- reviewing the sponsorship investment, benefits and leverage entitlements
- developing sophisticated multi-tiered sponsorship strategies
- sponsorship implementation
- sponsorship liaison and management
SPONSORSHIP CAPITALISATION
Working in close consultation with organisations to capitalise on their investments in sport.
Avid Sports provides organisations with a range of services relating to their investment in sport through team, event, venue and or personal sponsorships. Avid Sports comprehensively reviews sponsorship investments including costs, terms, conditions, benefits and leverage opportunities. Avid Sports prides itself on its ability to create innovative, objective specific strategies to ensure that the sponsorship investment is fully capitalised and leveraged.